Health Services Research
HSR 1: States, Medicaid, and the Structure of Health Care
Rushina Cholera, MD PhD (she/her/hers)
Assistant Professor of Pediatrics and Population Health Sciences
Duke University School of Medicine and Duke Margolis Center for Health Policy
Durham, North Carolina, United States
Alexandra Wynn, M.S. (she/her/hers)
Health Psychology Graduate Student
Virginia Commonwealth University
Richmond, Virginia, United States
CMs represented existing staff members from 4 health plans/medical home systems that implement NC InCK and most of their backgrounds were in nursing. Overall themes (Table 1) included 3 strategies: 1) Increasing family awareness of NC InCK before outreach to improve receptivity (e.g., mailing information to homes, communicating through trusted medical providers); 2) Building rapport (e.g., providing tangible examples of supports by providing a resource for the most prominent need); and 3) Painting a picture of the program as a whole (e.g., explaining cross-sector model components to address specific needs). CMs described challenges with reaching families by phone due to not having updated contact information, and lack of access to essential family medical and social information to tailor outreach. Retention was noted as a key challenge to program sustainment as CMs note it has been difficult to keep families connected after one need is addressed due to being busy, overwhelmed, and/or complexities of their social and health needs.