Health Education and Social Media. The Tools for Future Educators

Friday, April 28, 2023

3:45 PM – 5:15 PM ET

Location: Convention Center: 142

CE: Live CME: 1.50

Leader(s)

Prem Fort, MD

Assistant Professor
Johns Hopkins All Children's Hospital
St. Petersburg, Florida, United States

Co-Leader(s)

Michael Narvey, MD (he/him/his)

Section Head of Neonatology
University of Manitoba
Winnipeg, Manitoba, Canada
Benjamin Courchia, MD

Director of Neonatal Innovation and of the Chronic Lung Disease Program
Envision Physician Services / HCA FL University Hospital
Bay Harbor Islands, Florida, United States
Daphna Yasova Barbeau, MD (she/her/hers)

Neonatologist, Director of Neurodevelopment and Palliative Care
University Hospital, United States

Disclosure(s):

Prem Fort, MD: Enalare: Consultant (Ongoing); ONY-Biotech: Consultant (Ongoing), Research Support including clinical trials & the principal or named investigator (Ongoing)

Michael Narvey, MD: Radiometer: Advisory Committee (Terminated, November 9, 2021)

Benjamin Courchia, MD: Chiesi: Consultant (Ongoing), Speaker Honorarium including speakers bureau, symposia, and expert witness (Ongoing)

Daphna Yasova Barbeau, MD: Chiesi USA: Consultant (Ongoing)

Workshop

Description: Medicine has traditionally been taught through textbooks. Recently, there has been a shift where medicine has been leveraged on social media platforms such as YouTube, Instagram, TikTok, and Podcasts in order to have access to on-demand and easy to consume medical information. However, education on how providers can and should use these platforms is scarce. This leads to an amalgam of low-to-high quality information that non-medical population may be unable to discern. But social media is not going away, and in fact, YouTube is the second most used search engine for education after Google. It has thus become imperative to give providers the tools necessary to contribute positively and meaningfully to the growing body of work that is published each day on social media platforms. This 90-minute workshop is taught by four social media medical influencers, each leaders on their respective platforms. We will teach attendees how to create their own social media account, introduce them to the tools that we use to create posts, videos, and audio for podcasts, and then share inside tips and tricks to create high quality content for a desired platform. Finally, attendees will leave the workshop by developing their very own first post about the Pediatric Academic Society within the social media platform of their choice, using the tools learned. Attendees can leave and create their own medical, educational social media account that will help learners, families, and patients for years to come. Join us on this adventure into the PRESENT of medicine.

Learning Objectives:

Comprehend the ethics and common terms used to keep their accounts in "good standing" within social media, including copyright infringement laws, fair use, and how to abide by community guidelines of each social media platform.
Design a post for any of the visual media platforms by having learned the tools commonly used in social media for design and creation. Each member will create a free account on CANVA, a professional tool used for designing content of the highest quality.
Create their own high-quality, professional post regarding PAS 2023 on their social media account of their preference, whether as a photo or audio or video clip.