Amplify Your Voice: Media Strategies Beyond Conventional Academic Dissemination

Sunday, April 30, 2023

11:00 AM – 9:30 AM ET

Location: Convention Center: 101

CE: Live CME: 1.50

Leader(s)

Ian Chua, MD, MHPE (he/him/his)

Clinical Associate Professor, Pediatric Hospitalist
Stanford University School of Medicine / Children's National Health
Washington, District of Columbia, United States

Co-Leader(s)

TG

Tamara Gayle, MD, MEd, MPH (she/her/hers)

Assistant Professor
Children's National Hospital
Washington, District of Columbia, United States
Anika Kumar (she/her/hers)

Assistant Professor of Pediatrics
Pediatric Hospital Medicine
Cleveland Clinic Children's
Cleveland, Ohio, United States
Jessica Allan, MD (she/her/hers)

Pediatric Hospitalist, Adjunct Clinical Associate Professor
Palo Alto Medical Foundation/ Stanford Children's Hospital
Palo Alto, California, United States
AP

Alok Patel, MD

Stanford Children's Health
San Francisco, California, United States
AS

Alice Shanklin, MD (she/her/hers)

Critical Care Fellow
Children's National Hospital
Washington, District of Columbia, United States
Michael Tchou, MD, MSc (he/him/his)

Assistant Professor
Pediatrics
University of Colorado-Anschutz and Children's Hospital Colorado
Aurora, Colorado, United States
MARGARITA Ramos, MD, MS (she/her/hers)

PHM Fellow
Children's National Hospital
Arlington, Virginia, United States

Disclosure(s):

Ian Chua, MD, MHPE: No financial relationships to disclose

Tamara Gayle, MD, MEdd, MPH: No financial relationships to disclose

Anika Kumar, MD: No financial relationships to disclose

Jessica M. Allan, MD: No financial relationships to disclose

Alok S. Patel, MD: No financial relationships to disclose

Alice Shanklin, MD: No financial relationships to disclose

Mike J. Tchou, MD, MSc: I do not have any relevant financial / non-financial relationships with any proprietary interests.

Margarita Ramos, MD, MS: No financial relationships to disclose

Workshop

Description: Growing literature and the Covid pandemic have highlighted public demand for reliable and effective ways of disseminating research and science, the rapid growth and reach of social media in disseminating both information and misinformation, and persistent gaps in how health care policy is communicated to the public sphere (Meisel et al Acad Med 2016). More than ever, health professionals and the academic community have been called to join the battle in misinformation and attacks to science and health care at large.

This workshop introduces frameworks in journalism and uses the "newsworthiness" framework to start building strategy for targeted messaging and storytelling. Through real-life examples with various social media experts, this workshop compares and contrasts the use and reach of twitter, instagram live, blogposts, podcasts, op-eds, tiktok, and media outlet collaborations (such as with ABC and CNN) in the dissemination of various healthcare messages for public health promotion or to mitigate misinformation. Participants will then craft a social media plan that best fits their personal style and target audience. The workshop will culminate with the use of "the inverted pyramid" to create a catchy headline and package participant stories effectively into a practice pitch to mock media outlets.

It doesn't matter if you dream of being on camera, if you want to write, or you're just curious how the media game works, there is something for everyone in this interactive workshop!

Learning Objectives:

Recognize when one’s topic area may benefit from dissemination beyond the academic realm
Compare and contrast the reach of various forms of media in amplifying specific works and messages
Create a proposal for a media action plan to amplify a chosen critical issue